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Published 16.06.2024

Israeli Femtech Products to Keep an Eye On

With new products consistently added to a large base, Femtech is full of promise. This domain combines pioneering advancements in women’s health with cutting-edge technology to redefine the landscape of female-centric healthcare. 

What Women’s Health Issues Do Femtech Products Address?

Femtech encompasses four key pillars, each representing a critical facet of women’s health and well-being: 

  • Fertility and Menstrual Health: An array of innovative solutions aids women in managing their reproductive cycles, offering tools for cycle tracking, ovulation prediction, and symptom management. 
  • Pregnancy and Maternal Health: Technologies designed to support expectant mothers through every stage of their journey, from prenatal care to postpartum recovery. 
  • Menopause and Perimenopause: Solutions providing relief and support to women navigating this transformative phase of life. 
  • Reproductive Health and Wellness: Resources and tools to empower women to take charge of their reproductive health journey. 
  • And more…

This sector is revolutionizing women’s health, laying the groundwork for a future where every woman can access personalized, comprehensive healthcare solutions tailored to her unique needs. 

Israel’s innovation ecosystem drives global advancements in women’s health with various companies and products. 

Femtech Devices 

Femtech devices that are reshaping the landscape of women’s health and wellness. Here are five leading devices developed by Israeli Femtech companies that are making a significant impact. 

1. Annabella Breast Pump

The Annabella Breast Pump is the first pump designed to simulate a baby’s tongue movement, aiming to stimulate milk production more naturally and efficiently. It features a soft silicone-covered breast shield and offers an adjustable size range to maximize comfort. By mimicking the wave-like motion of a baby’s tongue, the pump encourages the brain to produce more milk, offering a more pleasant pumping experience closer to natural breastfeeding.

Annabella Tech was founded in 2017 by Masha Waldberg. Masha, who struggled to breastfeed and pump, intimately understood her target market’s problem. With almost $8 million in funding, their product hit the market in Israel in February 2023 and has been capturing 5%—10 % of the market ever since. Now raising its seed round in funding, Annabella Tech looks to take its groundbreaking product to the US market and beyond.

Visit Annabella Tech’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

2. TrueLabor Maternal Fetal Monitor 

The TrueLabor™ Maternal Fetal Monitor from OB-Tools is a groundbreaking, noninvasive device revolutionizing labor and delivery monitoring. It provides maternal-fetal medicine specialists and OB-GYNs with the tools to accurately identify, measure, and evaluate uterine contractions and fetal heart rate. The system distinguishes between true and false labor signs, ensuring accurate, safe, and secure readings even in challenging conditions, thereby setting new standards in obstetric care. 

OB Tools, founded in 2003, is a mature company specializing in innovative maternal-fetal medicine and obstetrics solutions. The company focuses on developing noninvasive technologies to improve the accuracy and safety of labor and delivery monitoring, with its flagship product being the TrueLabor™ Maternal Fetal Monitor. As a well-established entity in the healthcare sector, OB Tools operates with a business model centered on providing advanced, reliable products to healthcare professionals, aiming to enhance obstetric care globally. 

Visit OB Tool’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

3. Fertissimo System for IVF Embryo Selection

The Fertissimo System, featuring the TCL Analyzer, is a state-of-the-art, non-invasive solution for optimal IVF embryo selection. By leveraging oxidative stress as a key biomarker of embryo viability, this system offers a novel approach to assessing embryos. The TCL Analyzer, a critical component of the Fertissimo System, enables the analysis of multiple embryos without disruption, completing each assessment swiftly in just eight minutes. This technology significantly enhances the IVF process, aiming to increase the chances of success.

Carmel Diagnostics, founded in 2009, is an innovative player in fertility diagnostics. The company has raised just under $7 million in its seed funding stage. Focused on enhancing IVF success rates through advanced technologies like the Fertissimo System, Carmel Diagnostics combines scientific research with practical application to support fertility journeys. Their approach to non-invasive embryo selection represents a significant advancement in reproductive technology.

Visit Carmel Diagnostic’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

4. The Hormone-Free IUB Ballerine

The IUB Ballerine is a hormone-free intrauterine device (IUD) designed by OCON Healthcare to provide a safe, next-generation contraceptive option that conforms to a woman’s anatomy. It represents a significant advancement in women’s health, offering a long-acting, reversible contraceptive method without the use of hormones, which can reduce the risk of side effects associated with hormonal contraceptives.

Founded in 2011, OCON Healthcare has been at the forefront of introducing innovative, hormone-free contraceptive solutions, raising $6.5 million in Series A funding to support its mission. Their product line, including the IUB Ballerine, IUB SEAD for managing abnormal uterine bleeding, and IUB PRIMA, showcases their commitment to providing safer, user-centered options in women’s healthcare. These products represent a significant leap forward in offering non-invasive, effective contraceptive and treatment options, emphasizing OCON’s dedication to advancing women’s health globally.

Visit OCON Therapeutics’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

5. The Illumigyn Gynescope® System

The Illumigyn Gynescope® System represents a breakthrough in gynecological care. It combines a cutting-edge optical device with advanced software for capturing and analyzing detailed gynecological images. This system facilitates a comprehensive examination process, enabling healthcare providers to obtain high-quality, magnified images for accurate diagnostics and treatment planning.

Illumigyn, founded in 2012 and currently in a Series A funding round with $38 million raised, is at the forefront of transforming gynecological healthcare. Their innovative Gynescope® System illustrates their dedication to enhancing diagnostic capabilities and improving outcomes in women’s health globally.

Visit Illumigyn’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

Femtech Apps & Software Products

Not to be left behind, Femtech apps and software also play a pivotal role, marking a new era of digital healthcare solutions tailored specifically for women. These platforms, leveraging the latest in AI, data analytics, and user-friendly interfaces, are revolutionizing how women manage their health, offering personalized insights and support across various stages of life.

Femtech apps and software are becoming essential for women in 2024, from breastfeeding tracking analysis to advancing IVF through AI. Below, we’ll highlight five innovations you should keep on your radar.

1. MyLee: Breastfeeding Tracking & Analysis Platform 

MyLee, by MyMilk Labs, is a groundbreaking device designed for breastfeeding mothers. It offers personalized insights into their breast milk’s nutritional content and production. This innovative tool enhances the breastfeeding experience by providing valuable feedback to improve breastfeeding practices. Available on the market, MyLee is a testament to MyMilk Labs’ commitment to supporting mothers in their breastfeeding journey.

Established in 2012, MyMilk Labs is in the midst of a pre-seed funding round, demonstrating its potential and commitment to revolutionizing maternal health. The company’s flagship product, MyLee, reflects its dedication to empowering breastfeeding mothers with actionable insights, facilitating a more informed and positive breastfeeding experience. With MyLee already making its mark on the market, MyMilk Labs is poised to contribute significantly to maternal and infant health.

Visit MyMilk Lab’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

2. INVU: Remote Fetal Non-Stress Testing Platform 

INVU by Nuvo offers a revolutionary approach to prenatal care with its remote fetal non-stress testing platform. This solution enables expectant mothers to monitor maternal and fetal heart rates from home. This solution represents a significant advancement in maternal healthcare, offering peace of mind and enhanced safety. It’s a testimony to the power of technology in transforming prenatal monitoring and care.

Nuvo was founded in 2007 and has made remarkable maternal and fetal health strides. Gaining FDA clearance in 2020 for its innovative monitoring technologies and partnering with Philips in 2022, Nuvo is at the forefront of prenatal healthcare innovation, providing solutions designed to improve outcomes for mothers and babies worldwide.

Visit Nuvo Group’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

3. EMA: AI Embryology Platform

EMA is an AI embryology platform created by AIVF. Using years of research combined with cutting-edge technology, AIVF leverages artificial intelligence to revolutionize the IVF process, giving embryologists advanced tools to analyze and select viable embryos. This platform represents a pivotal change in fertility treatments, aiming to increase success rates and support families on their journey to parenthood.

AIVF, established in 2018, is dedicated to enhancing fertility treatments through AI. With $25 million raised in Series A funding, AIVF is making significant contributions to reproductive medicine, demonstrating a strong commitment to improving the IVF experience for patients worldwide.

Visit AIVF’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

4. CHLOE: AI-Based IVF Decision Support  

CHLOE is at the forefront of integrating artificial intelligence into the in-vitro fertilization (IVF) journey, offering a decision-support platform that revolutionizes how fertility specialists approach treatment. By harnessing the power of AI to analyze vast amounts of data, CHLOE assists in making more informed decisions, potentially increasing the chances of successful pregnancies. This innovative tool is designed to bring clarity and precision to the IVF process, helping doctors and patients navigate the complex landscape of fertility treatments more confidently.

Fairtility, founded in 2019 and currently in a Series A funding round with $18.5 million raised, is pioneering in the field of fertility technology – including with the CHLOE product. Their focus on AI-driven solutions for IVF is setting new standards for success and efficiency in fertility treatments, offering hope and support to families worldwide.

Visit Fairtility’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

5. Expecting: AI-Based Surrogacy System 

Expecting is a product that tackles the many problems involved with surrogacy. It utilizes artificial intelligence to reimagine the surrogacy experience, offering a comprehensive system that streamlines surrogacy’s matching and management aspects. Its AI-driven approach simplifies the journey for intended parents and surrogates by optimizing compatibility and providing ongoing support. Expecting’s platform aims to make surrogacy more transparent, manageable, and accessible, reducing the stress and uncertainty that can often accompany such a significant life event.

Launched in 2020, Expecting uses AI to facilitate surrogacy processes. It is raising a seed round, with $1.5 million raised to date, as it continues innovating in the surrogacy sector. 

Visit Expecting’s Finder page for the most up-to-date information about this exciting Femtech company and its products.

The Future of Femtech Products

The femtech landscape in Israel is a vibrant blend of physical devices, apps, and software, each innovatively designed to cater to women’s health needs worldwide. This diverse array of solutions bridges gaps and addresses a wide spectrum of wellness areas.

Israeli femtech companies on Finder

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    2. IN NO EVENT SHALL OUR AGGREGATE LIABILITY OR THAT OF ANY OTHER RELEASED PARTY FOR ANY DAMAGES ARISING UNDER THESE TERMS OR OUT OF YOUR USE OF, OR INABILITY TO USE, THE SITE OR SERVICE EXCEED THE TOTAL AMOUNT OF FEES, IF ANY, PAID BY YOU TO US FOR USING THE SITE OR SERVICE DURING THE NINETY (90) DAYS PRIOR TO BRINGING THE CLAIM.
  17. Indemnity. You agree to defend, indemnify and hold us and the other Released Parties harmless from and against any and all claims, damages, obligations, losses, liabilities, costs and expenses (including but not limited to attorney’s fees) arising from: (i) your use of, or inability to use, the Site or any Service; (ii) your User Submissions; (iii) your interaction with any Site user, through the Site or otherwise; or (iv) your violation of these Terms. We reserve the right but not the obligation, at our expense, to monitor and participate in, or to assume the control of, any such claim.
  18. Term and Termination. These Terms are effective until terminated by us or you (when you cease to access and use the Site or any Service). We have the right to terminate these Terms and/or your access to and use of the Site, or any part thereof, immediately at any time and with or without cause (including, without any limitation, for a breach of these Terms). We shall not be liable to you or any third party for termination of the Site or Service or any part thereof or for termination of any use or access of the Site or any Service. If you object to any term or condition of these Terms, or any subsequent modifications thereto, or become dissatisfied with the Site in any way, your only recourse is to immediately discontinue use of the Site. Upon termination of these Terms, you shall cease all use of the Site. This Section 18 (Term and Termination) and Sections 5 (Restrictions), 8 (Intellectual Property Rights), 9 (User Submissions), 13 (Privacy), 15 (Warranty Disclaimers), 16 (Limitation of Liability), 17 (Indemnity), and 19 (Independent Contractors) to 21 (General) shall survive termination of these Terms.
  19. 1Independent Contractors. You and Start-Up Nation Central are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between you and us. You must not nor do you have any authority to, under any circumstances, make, or undertake, any warranties, representations, commitments or obligations on our behalf.
  20. Assignment. These Terms, and any rights and licenses granted hereunder, may not be transferred or assigned by you but may be assigned by us without restriction or notification to you.
  21. General. We reserve the right to discontinue or modify any aspect of the Site or Service at any time. These Terms and the relationship and any disputes in relation to the Site or Service between you and us shall be governed by and construed in accordance with the laws of the State of Israel, without regard to its principles of conflict of laws. You agree to submit to the personal and exclusive jurisdiction of the courts located in Tel Aviv-Jaffa and waive any jurisdictional, venue, or inconvenient forum objections to such courts, provided that we may seek injunctive relief in any court of competent jurisdiction. These Terms shall constitute the entire agreement between you and us concerning the Site or Service. If any provision of these Terms is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of these Terms, which shall remain in full force and effect. No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term, and a party’s failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision. YOU AGREE THAT ANY CAUSE OF ACTION THAT YOU MAY HAVE ARISING OUT OF OR RELATED TO THE SITE OR SERVICE MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED.

Last updated: January 2018

Privacy policy

At Start-Up Nation Central Ltd. (CC) (“Startup Nation Central”), we recognize that your privacy is very important and take it seriously. This Privacy Policy describes Startup Nation Central’s policies and procedures on the collection, use and disclosure of your information when you use the Start-Up Nation Central Service. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Service

How We Protect Your Information

Startup Nation Central uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Startup Nation Central or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

Links to Other Web Sites

We are not responsible for the practices employed by websites linked to or from the Service, nor the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our website, is subject to that website’s own rules and policies.

User-Provided Information: You provide us information about yourself, such as your name and e-mail address, organization and job title if you register for a member account with the Service. Your name and other information you choose to add to your profile will be available for public viewing on the Service. We may use your email address to send you Service-related notices (including any notices required by law, in lieu of communication by postal mail) and to respond to “Contact Us” requests. We may also use your contact information to send you marketing messages. If you do not want to receive such messages, you may unsubscribe to such marketing messages. Please note that even if you opt out of receiving the marketing emails, we may still send you a response to any “Contact Us” request as well as administrative emails (for example, in connection with a password reset request) that are necessary to facilitate your use of the Service. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses.

You also provide us information in User Submissions you post (or send to us to post) to the Service. Your questions, answers, participating in blog discussions (and corresponding social profile) and other contributions on the Service, and metadata about them (such as when you posted them), are publicly viewable on the Service, along with your name (unless the Service permits you to post anonymously).This information may be searched by search engines and be republished elsewhere on the Web in accordance with our Terms of Service.

If you choose to use our invitation service to invite a friend to the Service, we will ask you for that person’s email address and automatically send an email invitation. Startup Nation Central stores this information to send this email, to register your friend if your invitation is accepted, and to track the success of our invitation service.

Cookies: When you visit the Service, we may send one or more “cookies” – small data files – to your computer to uniquely identify your browser and let Start-Up Nation Central help you log in faster and enhance your navigation through the Service. A cookie may convey anonymous information about how you browse the Service to us, but does not collect personal information about you. A persistent cookie remains on your computer after you close your browser so that it can be used by your browser on subsequent visits to the Service. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.

Log Files: Log file information is automatically reported by your browser each time you access a web page. When you use the Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP“) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.

Clear GIFs Information: When you use the Service, we may employ clear GIFs (also known as web beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information from your Start-Up Nation Central account is collected using these clear GIFs. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting and make Start-Up Nation Central better for our users.

Analytic Services: Start-Up Nation Central may use various tools which analyze users on the Service, including a tool called “Google Analytics” to collect information about use of Start-Up Nation Central’s Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming the Site. We use the information we get from Google Analytics to maintain and improve the Site and the Service. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Service, available at https://www.google.com/analytics/terms/us.html, and the Google Privacy Policy, available at https://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at https://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.

Personally Identifiable Information: Start-Up Nation Central may share your personally identifiable information with third parties for the purpose of providing the Service to you. If we do this, such third parties’ use of your information will be bound by this Privacy Policy. We may store personal information in locations outside the direct control of Start-Up Nation Central (for instance, on servers or databases co-located with hosting providers).

As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution.

We may share or disclose your information with your consent, such as if you choose to sign on to the Service through a third-party service. We cannot control third parties’ use of your information.

Startup Nation Central may disclose your personal information if required to do so by law or subpoena or if we believe that it is reasonably necessary or helpful to comply with a law, regulation or legal request; to protect the safety or rights of any person; to address fraud, security or technical issues; or to protect Start-Up Nation Central’s rights or property.

Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Start-Up Nation Central services.

Startup Nation Central may allow third-party ad servers or ad networks to serve advertisements on the Service. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on Start-Up Nation Central. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize the advertising content. Start-Up Nation Central does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks Start-Up Nation Central to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. The Start-Up Nation Central Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.

Information Collection and Use

Startup Nation Central uses information we collect to analyze how the Service is used, diagnose service or technical problems, maintain security, personalize content, remember information to help you efficiently access your account, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns to comply with the applicable laws.

Your Choices About Your Information

You may, of course, decline to submit personally identifiable information through the Service, in which case Start-Up Nation Central may not be able to provide certain services to you. You may update or correct your account information and email preferences at any time by logging in to your account.

Children’s Privacy

Protecting the privacy of young children is especially important. Startup Nation Central does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register with the Service. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we take steps to remove that information.

Our California Do Not Track Notice

We do not currently respond or take any action with respect to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party web sites or online services. We may allow third parties, such as companies that provide us with analytics tools, to collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Service.

Deletion of Content from California Residents

If you are a California resident under the age of 18 and a registered user, California Business and Professions Code Section 22581 permits you to remove content or personal information you have publicly posted.  If you wish to remove such content or personal information and you specify which content or personal information you wish to be removed, we will do so in accordance with applicable law.  Please be aware that after removal you will not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or personal information you have posted and that there may be circumstances in which the law does not require us to enable removal of content.

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page. If you have any comments or questions regarding our Privacy Policy, or your personal information that we may be storing and using, please contact us at [email protected].

Last Updated: January, 2018